Titled “The Invitation”, a new 5-year tourism plan has been announced, featuring a series of events and marketing initiatives to bring people near and far to New Brunswick.

In a news release, plans to implement the strategy were announced:

  • A master storytelling initiative that will use marketing efforts to feature residents showcasing pride in their communities;
  • Delivering authentic experiences which are unique to the province;
  • Fostering a strong sense of pride of place by highlighting the unique character of the province‚Äôs communities

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Article in Huddle