Titled “The Invitation”, a new 5-year tourism plan has been announced, featuring a series of events and marketing initiatives to bring people near and far to New Brunswick.
In a news release, plans to implement the strategy were announced:
- A master storytelling initiative that will use marketing efforts to feature residents showcasing pride in their communities;
- Delivering authentic experiences which are unique to the province;
- Fostering a strong sense of pride of place by highlighting the unique character of the province’s communities